The team behind n+1 set out to fill the market gap by creating the only shopping app you'd ever need as a cyclist maniac. The mission was to create the brand from scratch, including the name; the challenge was to both establish a unique voice in the market and at the same time create a seamless shop-front to display other brands without stealing the spotlight, Following research into the competition, the target audience and the market, we mapped out the brand's positioning and key messages. This is what went into the foundation for the next steps: naming and identity.
