FocNet is one of the leading Russian cable companies selling telecommunications equipment. The challenge was to reincarnate the old brand into something fresh, functional, and inclusive.

Url

FocNet

Project name

Service

Branding, Website

Timeframe

4 months

years in the telecom market
20
Certified ISO 9001:2015 trademark
Comprehensive transaction support from project to delivery
Background
The client approached us with the task of redesigning their site, because the web segment needed to implement the ability to buy products online. Prior to that, the site had only performed an informational function.
Objectives
1.


It is necessary to create an effective and modern platform for sales.

By redesigning the site, it is necessary to increase the conversion rate of the site and the company's income.
2.

Website Analysis
1
The style of the old site is very outdated. Long, continuous text on the main page is not interesting for anyone to read. The "request price" button has lost its relevance.
Define Target Audience
2
The target audience of the site - representatives of medium and large enterprises of the construction and energy industries, as well as private entrepreneurs aged 35-65 years. Predominantly men.
43%
35%
22%
Specialists
Contractors
Natural Persons
Shaping the content structure
3
Together with the company's management, we are discussing the necessary content and its order on the site. We settled on 10 pages and a multi-level catalog.
Drawing Prototypes
4
Prototypes are the best way to test conversion scenarios abstracted from style, identify errors, and validate layouts.
Implementation
The structure of the site, taking into account the business goals and needs of the audience
Minimalism in every detail and correctly placed accents
The home page serves as a guide to finding the right products
Organized catalog
The main focus of FocNet users is products
Typography
Through color and boldness of the font create visual contrasts
Colors
It was decided to use one accent color of the brand, the rest are auxiliary
Infographics
Complementing the benefits of visual components
Block structure
Simplifies visual navigation without overwhelming the user
Project Results
Took the entire development cycle
SPA - product catalog without reloading
Lifetime Technical Support
We thank the agency DINOVEON for the work done on the redesign and software development of the site focnet.net

Very professional and friendly approach at all stages of work, advice and comments on all issues.
Olga Zotova
Deputy CEO for Business Development and Marketing
© 2022 MAXIM DINOV