A striking new visual style and powerful digital platform for London's leading PropTech startup, which is redefining the way we rent and lease housing in the UK.
Mashroom
Project name
Service
Branding, Product
Timeframe
3 months
Url
Using technology, guidance, and community, Mashroom provides the infrastructure, tools, and training to make renting and renting convenient - for free. The goal was to create a new brand identity, design and develop a public website, and then create a multi-interface web platform - first as an MVP and then as a full-fledged product.
PROLOGUE
In collaboration with the client's team, we began the research phase by examining competitors, audience needs, and industry specifics. This helped us determine the key fundamentals of the strategy.
THE SEARCH
Because the brand is based on the idea of caring and support, we created a striking style that combines the warmth, charisma and authority needed to match the brand's ambitious positioning as a mentor, advisor and advocate. The logo evokes a sense of hospitality and support.
BRAND IDENTITY
The challenge was to help Mashroom expand their existing minumum viable product and set up workflows & processes for continuous development with regular releases based on a cutting-edge technology stack (Golang, React, GraphQL, microservice architecture). We tailored a team of 10+ full-time experts (front/back end developers, analysts, QA engineers among others) and helped the Mashroom product team achieve their ambitious goals, releasing 10+ features every month enabling Mashroom to transform into an all-inclusive multi-functional ecosystem that provides the infrastructure, tools and education for seamless property management.
WEB PLATFORM
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