STENKA, a company specializing in high-quality wall blocks for industry professionals, has decided to expand its business online and provide its B2B/B2C customers with an intuitive e-commerce experience.

Url

STENKA

Project name

Service

Website

Timeframe

2 months

SALES GEOGRAPHY - ALL RUSSIA
FIRST COMPANY
TO SELL GLUE FOAM
OVER 10,000 SATISFIED CUSTOMERS
* на 2020 г.
TASK
Development of a promotional page for a new product followed by an order.
OBJECTIVE
Implement a convenient and most informative ordering adhesive foam on the desktop and mobile versions of the site.
First, let's see who's on the other side of the screen
Private and legal persons engaged in the construction of suburban real estate. Generally knowledgeable in the subject area.
74%
Men
26%
Women
Vladimir, 48
director
Find a reliable supplier.
To make sure the supplier is reliable, to get recommendations.
Amir, 38
manager
Quickly find an honest partner.
Make sure that the work will be done honestly and responsibly.
Sergey, 36
foreman, father
Find a long term and profitable cooperation.
Needs a personalized approach and a unique offer.
Anna, 36
manager
Find a supplier for an ongoing project.
See completed orders and get recommendations.
Based on the data collected, we prepared portraits of users
Motivation:
Moscow region
Expectations:
Stavropol
Motivation:
Expectations:
Motivation:
Expectations:
Bryansk
Moscow
Motivation:
Expectations:
We found that different groups had the same needs
Best price on the market
Quality Certification
Many orders
Wholesale supply
Concept formation
Find a profitable solution between user needs and client goals
SIMPLE
DEFINITE ANSWER
PICTURE
Attention grabbing and simple presentation of information
Give answers before questions arise
Point by point interest of the client
Plan
Developing a promotional page for the product PRPFFIX 101
Upgrade the shopping cart and make it more functional
Creating ease of use at the stages of order placement
Based on this research, we move on to the design
Develop a conversion scenario for content consumption.

Analyze and develop the ordering chain.
1.


2.
Creating an interactive prototype
At this stage, the customer begins to see how the site will look like, you can painlessly edit the structure.
Design
thoughtful blocks in a landing page
easy steps to place an order
additional pop-up windows
— We disclose all the characteristics in one block
— Product demonstration in action
— Made a convenient division of the cart by category of goods
— Areas of application
— Talk about the benefits
— Calculator to calculate the cost of delivery through the service DPD
We haven't forgotten about mobile screens
We adapted the site for mobile screens. A lot of time and attention was paid to correctly displaying the site on the iOS operating system with the Safari browser.
Integration with DPD delivery service
Content Management System MODX
Improved conversion funnel
Integration and improvement
Scope of work performed
Market Analytics
UI/UX
Back-end CMS MODX
Prototyping
Front-end development
Free technical support for 2 months
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