🌍 EN

Русский | English

Url

Website

Project name

FocNet

Service

Branding, Website

Timeframe

4 months

FocNet is one of the leading Russian cable companies selling telecommunications equipment. The challenge was to reincarnate the old brand into something fresh, functional, and inclusive.

F

years in the telecom market

20

Certified ISO 9001:2015 trademark

Comprehensive transaction support from project to delivery

Background

The client approached us with the task of redesigning their site, because the web segment needed to implement the ability to buy products online. Prior to that, the site had only performed an informational function.

Objectives

1.

It is necessary to create an effective and modern platform for sales.

By redesigning the site, it is necessary to increase the conversion rate of the site and the company's income.

2.

Website Analysis

1

The style of the old site is very outdated. Long, continuous text on the main page is not interesting for anyone to read. The "request price" button has lost its relevance.

Define Target Audience

2

The target audience of the site - representatives of medium and large enterprises of the construction and energy industries, as well as private entrepreneurs aged 35-65 years. Predominantly men.

43%

35%

22%

Specialists

Contractors

Natural Persons

Shaping the content structure

3

Together with the company's management, we are discussing the necessary content and its order on the site. We settled on 10 pages and a multi-level catalog.

Drawing Prototypes

4

Prototypes are the best way to test conversion scenarios abstracted from style, identify errors, and validate layouts.

Implementation

The structure of the site, taking into account the business goals and needs of the audience

Minimalism in every detail and correctly placed accents

The home page serves as a guide to finding the right products

Organized catalog

The main focus of FocNet users is products

Typography

Through color and boldness of the font create visual contrasts

Colors

It was decided to use one accent color of the brand, the rest are auxiliary

Infographics

Complementing the benefits of visual components

Block structure

Simplifies visual navigation without overwhelming the user

We hooked up a cool CMS

Independent content management

Statistics and reporting

Setting and accounting for maintenance tasks

Project Results

Took the entire development cycle

SPA - product catalog without reloading

Lifetime Technical Support

Serious work was done on the project, and it was transformed beyond recognition

LOOK LIVE

We thank the agency DINOVEON for the work done on the redesign and software development of the site focnet.net

Very professional and friendly approach at all stages of work, advice and comments on all issues.

Olga Zotova

Deputy CEO for Business Development and Marketing

Would you like the same? Send an request and we will contact you to discuss the project!

SEND A REQUEST

SERVICES

AGENCY

CONTACTS

BE WITH US

DINOVEON

RU | EN