A new vibrant visual website and powerful digital platform for the leading microcredit company FINMOLL, which is rethinking the way micro-loans are disbursed in Russia.

Url

FINMOLL

Project name

Service

Product, Website

Timeframe

6 months

FINMOLL has added many services for clients. The content and structure of the old site were no longer up to their tasks. The old personal account became confusing and illogical. The personal account was built on the basis of a typical 1C-Bitrix template. The task was to create a new client site, design and develop a personal account.

PROLOGUE

«FINMOLL» client
Yaroslav Dmitriev, CEO
Hello. Our online service is outdated and needs a big modern change. We want to update the site with services to attract borrowers and make a convenient personal account for our customers.
DINOVEON Agency
Hello Yaroslav,
We will be happy to take on the project and prepare it taking into account all the details of your business.
YEARS OF COMPANY
CUSTOMERS
LOANS DISBURSED
* at 2020
The company has grown with services and services. The content and structure of the old site were no longer able to cope with their tasks.
Is it site navigation
or buttons?
What's going on?
Where to look?
If I read all of this, will I be able to get the money?
I need the money. Am I sure I need the news?
Is that all I can find out
about the company?
Are these services or partners?
Personal account is confusing and not logical. Built on the basis of a typical template 1C-Bitrix.
Wikipedia horizontally?
Why do I need personal information on the home page?
Is this a service or a history of my operations?
Why was I rejected?

Working closely with the client's team, we began the research phase, examining competitors, audience needs and industry specifics. As a result, it became clear that the brand should focus on customer support, ease of research, and brevity. We defined precise goals and began development.

PROCESS

TASKS
1.


2.


3.
Update your site to attract new borrowers. Create incentives for repeat borrowers.


Develop a convenient, functional and modern personal account for regular clients.


Connect a site management system to modify/add static content to the site.
Design starts with analytics. Let's figure out who's on the other side of the screen.
33%
Young families
Taking installments and loans for planned or unforeseen expenses
31%
Suburbanites
Close the need for a quick payday loan
27%
Young women
They take installment loans for shopping and loans for planned purchases
9%
Retirees
Taking out loans for unforeseen or planned expenses
B2C
Interviewing helped us gather portraits of clients. Now we understand what the client expects from the site and what he wants to get from his personal account.
Eugene and Maria, married
Novosibirsk city
MOTIVATION:
Make small repairs in the apartment.
WANTED:
Make sure the company is stable, get a loan right away.
Oleg, 27
courier
Yekaterinburg city
MOTIVATION:
Fix a machine for work.
WANTED:
It's easy to get a loan, with a small interest rate to pay.
Elena, 28
single mother
Perm city
MOTIVATION:
Buy baby shoes for the new season.
WANTED:
To make sure that there are live experiences of other people, to get confidence in the reliability of the company.
Ivan, 50
retired
Medvedevo village
MOTIVATION:
To give my grandson the gift of buying a bicycle.
WANTED:
Find favorable terms and get help in applying for a loan.
We compared the desired result and the problem
Expectation
and found a solution:
Each new visitor to the site will apply for a loan.

Regular customers will be able to easily track their payments and make repayments.
Reality
It's not easy for a new client to navigate the site, and it's hard to get him interested in the company's offers.

Existing borrowers make little use of the personal account.
Solution
The client wants bright and well-formulated financial offers on the site.

Convenient, simple, modern interface with access to any necessary information in 2 clicks.
CONCEPT
In order for the company's services to sell successfully, you need to identify key points that will create a favorable experience of interaction with the site and personal account
Bright and attractive offers
Intuitive ease of service
All necessary information in sight
DESIGNING PROTOTYPE IN FIGMA
Customer porters, the concept, the requirement for content and functionality allowed us to begin developing interactive prototypes.
We assembled a prototype of the website with the company's services. We ended up with >25 elaborated layouts.
Developed a full interactive prototype of the entire sales site
We have thought through the mechanics and animation for each page and each element
Identified 6 scenarios leading to conversion action
We designed a prototype of a multifunctional personal account. We got >35 elaborated layouts.
Developed 7 main menu directions for the user
We created a multifunctional support service
Integrated Secure payment and recharge system
MORE ABOUT DESIGN IN FIGMA
We developed 4 landing pages, prepared auxiliary pages, assembled online forms and calculators, developed and connected the customer support service, completely renewed the client's personal account, online payment and recharge service. We took care of the correct display of the online service on all mobile devices.
The updated site has been given a simple clean structure and a modern technological design.

The new site meets the needs of businesses and customers.
The personal cabinet has been improved visually and functionally.

Now it is convenient for the client to monitor the status of all contracts, as well as to use the support service on a specific issue.

More than 100,000 loan applications have been submitted through the new site, and more than 10,000 customers use the new personal account daily. The site is fully aligned with the goals of the client and its customers.

RESULT

>100k

>10k

73%

215

new loan applications in 2021

new clients in your personal cabinet

average monthly income growth

5-star reviews in
2021

Thank you very much to the team of the agency DINOVEON for the quality development, individual and boutique approach.
Yaroslav Dmitriev
CEO of Finmall
© 2022 MAXIM DINOV